Make your catalog agent-shoppable everywhere, headless.
Let AI assistants discover, browse, and act on your catalog with your brand and your sellers intact, while checkout stays on your own systems. Many seller slices become governed tools on one runtime, not one flat API behind a website.
01Be found, not indexed around
When a buyer asks an assistant to find something, the agent queries some catalog. If it is not yours, an aggregator owns discovery, margin, and the customer relationship.
02Many sellers, governed
A marketplace exposes thousands of seller slices, each needing scoped access, its own credentials, and its own policy. That maps directly to a multi-tenant runtime and a credential broker, not one flat API.
03An API is a starting point, not an AI surface
Turning REST or GraphQL into agent-usable tools needs MCP conformance, tool-design ergonomics, per-surface widgets, identity exchange, and abuse controls, kept current as hosts change.
The boring-but-critical parts, handled.
Noodle Seed handles the protocol, identity, multi-tenancy, widgets, policy (see, scope, manage), and audit. The purchase is a protocol-mediated handoff to your own checkout, so you keep the payment relationship and margin.
See how the runtime worksApproved patterns already span travel, hospitality, real estate, retail, and food ordering. See the apps
If your catalog is not agent-reachable, an aggregator that is becomes the storefront buyers see. Assistants reuse what already works, so reclaiming that position later is expensive.